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The endeavour to spread the message of Islam is prescribed to each Muslim in the Qu’ran. Accordingly, any Muslim is expected to be a missionary (da‘i). The central term for this task is da'wa. It derives from the Arabic and, in the religious context, it refers to the invitation to join the prayer and the true faith. Many Muslim groups and networks are today exploring new territories and initiating news ways to join Islam. Muslim movements that are engaged in education or in social welfare and that associate religious with secular knowledge, view these activities as da'wa, i.e. invitations to join Islam. The Ahmadiyya movement is one of these Muslim missionary groups.